Silver Studios Identification/Logo

For our brand identification, we wanted to keep the conventional depictions of media and film-making as close as possible. These include themes and images including:

• The camera, it's structure and peripheral equipment.

• Features relatable to the cinema experience: popcorn, rowed seats, projector screen etc.

• Relatable symbols to film making and it's influence: the clapperboard, directors chair, Hollywood stars on the walk of fame, trophies etc.

After doing some research we found that we liked and were inspired by other film companies that had used these depictions listed above. They are simplistic and tend to have no more then two or three colours. Their titles link in with the visuals in their logo- eg. Reel Farm incorporates a film reel instead of the wheels of a tractor. The Danger Film company depicts a man in dark glasses pointing a camera in the same style as a gun. New Line Cinema shows the square cinema screen with film reel bordering the edges. Javelina Films uses the silhouette of a classic film camera which seems to take the shape of the head of pig. The Javelina part of the name refers to an animal of similar form of a boar.

We have come up with the two following identifications/logos:

This first image consists of a close up of a camera with a blue coloured flare upon the lens. We like this as it uses the camera aspect in the background and the brightly coloured flare which highlights our fore-fronting text which is of similar colour. The font for our text is in an italic style in representation of swishes and flicks attained from the onomatopoeic alliteration of the two S's in Silver Studios.


The second image consists of a graphic of a star and film reel which wraps around it. Other than the fact that it uses the camera lens, film reel and star aspects, we like this identification more because it didn't have a background and looks more natural as a logo as there is only one focus in the image. The colour of the logo is silver in relevance to our company name of which we chose a more obvious and bolder stencil-style font.

These two identifications are currently in the JPG. file format meaning that they are only static images. With the use of software such as LiveType, we soon hope to update them into short dynamic animations. For example, the glare in the background of the first image could be flashed revealing our name with light moving across the text in a shimmering fashion. The film reel in the second image could be seen entering the screen and wrapping round the star before our bold company title is stamped into the middle.

We used this final .jpg image and developed it into a moving animation. Here it is below on our YouTube page: